Wednesday, December 25, 2019

Structural Engineering and Ethical Decision Making Essay

Structural Engineering and Ethical Decision Making INTRODUCTION Currently in the state of California, designers employed in the building industry follow the 1997 Uniform Building Code (UBC 97). The UBC 97 is intended to be a minimum requirement for both engineers and architects to follow in the design of any structural building or bridge. There are exceptions to the use of the UBC; local jurisdictions have the right to adopt other codes for there use. For instances some counties or cities may adopt certain ordinances that go beyond the UBC. The engineer is required to follow the code of the jurisdiction that he/she is building in. However, if there are other codes in existence that are better, the engineer is expected to be†¦show more content†¦4 Act for each employer or client as faithful agents or trustees. 5 Conduct themselves honorably, responsibly, ethically, and lawfully so as to enhance the honor, reputation, and usefulness of the profession. http://www.nspe.org/ethics In addition to the guidelines stated above, the American Society of Engineers puts forth the following fundamental cannons: 1 Engineers shall act in professional matters for each employer or client as faithful agents or trustees, and shall avoid conflicts of interest. 2 Engineers shall build their professional reputation on the merit of their services and shall not compete unfairly with others. 3 Engineers shall act in a manner as to uphold and enhance the honor, integrity, and dignity of the engineering profession. 4 Engineers shall continue their professional development throughout their careers and shall provide opportunities for the professional development of those engineers under their supervision. http://www.asce.org/pdf/ethics_manual.pdf The guidelines above are the most formal standards of ethical practice that engineers have to follow. The problem is that they don’t offer an approach to the decision-making process. Below I will explore the ethical issues associated with the practice of following a minimum code for the design of our structural projects, while utilizing the ethical decision process guidelines as putShow MoreRelatedEthical Issues Involved, And Identify Stakeholders2110 Words   |  9 Pages1) Steps one through three in the decision making process include the following: Determine the facts, identify the ethical issues involved, and identify stakeholders. Beginning with the facts of the case Ms. Adams is the sole proprietor of her small successful structural engineering firm with a MBA. She has 15 employees working for her firm in renovation of major historic commercial buildings. One of her largest clients Charles A. Smith owns the Inverness Bank an old, well-recognized seven-storyRead MoreTh e Profession Of Construction Engineering Essay831 Words   |  4 PagesThe profession of construction engineering might not be sensitive as medical responsible for saving live. But it is definitely a critical one as the built environment is at large responsible for the safety of lives. Unlike medical, construction engineering does not have a formal set of guidelines for professional conduct but we should definitely follow certain unwritten guidelines for ensuring quality output. Generally people refer to ethics but in case of a company ethics does not work as ethicsRead MoreEssay on Overview of the Recent Financial Crisis in the US1468 Words   |  6 Pagessearched so that the role of corporate governance and financial engineering is set on the spotlight. The financial crisis has been said to be a case of financial engineering and corporate governance gone wrong. 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They do not onlyRead MoreEngineering Ethics in Practice: a Guide for Engineers18096 Words   |  73 PagesEngineering ethics in practice: a guide for engineers Engineering ethics in practice: a guide for engineers  © The Royal Academy of Engineering ISBN 1-903496-73-X August 2011 Published by The Royal Academy of Engineering 3 Carlton House Terrace London SW1Y 5DG Tel: 020 7766 0600 www.raeng.org.uk Registered Charity Number: 293074 This is an abridged version of a full guide available online at: www.raeng.org.uk/ethicsinpractice Contents 1 2 Foreword and introduction Accuracy and rigourRead MoreEthics And Its Impact On Society, Ecosystem, And Wellbeing Of People And Environments1488 Words   |  6 PagesUsually the individuals from the civil engineering profession are blamed for a mixture of occasions that have adverse consequences for society, ecosystem, and wellbeing of people and environments. Most civil engineering codes of ethics worldwide exhort engineers to consciously place the general public interest specially others. So as to meet difficulties of the times, engineers must outfit themselves with both moral obligations and attention to the legal ramifications for the choices made throughoutRead MoreEthics Intellectual Report2629 Words   |  11 PagesELECTRICAL AND COMPUTER ENGINEERING DEPARTMENT Spring 2011 Engineering Project amp; management Report – 6 ETHICS, INTELLECTUAL PROPERTY, AND PATENT Team # 5 Report prepared by TABLE OF CONTENTS: 1: SCOPE 3 2: ETHICS ISSUES IN ENGINEERING DESIGN3 2.1 DESIGNING BRIDGE3 2.2 THE DESIGN PROBLEM4 3: LEGISLATION AND ETHICS CODES4 3.1 THE ETHICS CODES OF DESIGN A BRIDGE4 3.2 GENERAL EHTICS CODES OF DESIGN A BRIDGE5 3.3 SAFETY DURING CONSTRUCTION5 Read MoreCh01 Organizations and Organization Theory1457 Words   |  6 PagesChallenges of Organizations †¢ Globalization o Markets, technologies, and organizations are becoming increasingly interconnected †¢ Ethics and social responsibility o The list of execs and major corporations involved in financial and ethical scandals continues to grow †¢ Speed of responsiveness o Globalization and advancing technology has accelerated the pace at which organizations in all industries must roll out new products and services to stay competitive †¢ The digital workplace Read MoreHuman Resource Management: The Guardian of Ethics1724 Words   |  7 Pagesfairness concern. â€Å"Human Resource Management is a distinctive approach to employment management which seeks to achieve competitive advantage through the strategic deployment of a highly committed and capable workforce, using an array of cultural, structural and personal techniques† Storey (1995) Human Resource Management is a managerial perspective which argues the need to establish an integrated series of personnel policies to support organizational strategy. The concept of human resource managementRead MoreVarious Views on Unethical Behavior Essay2373 Words   |  10 Pagesself-respect, non-discrimination, and to acquire property). Not everybody accepts ethical behavior, but in today’s society respectful, decent citizens are expected to make ethical decisions. The people who consider ethics a vital part of the decision-making process are considered professionals such as doctors, engineers, teachers, and the list goes on. I am on a fast track to getting a degree in electrical and computer engineering, and in my first year of college I have already learned that from the day

Tuesday, December 17, 2019

Soren Kierkegaards The Iliad, By Simone Weil - 1349 Words

Simone Weil, in her essay The Iliad, or the Poem of Force, discusses the notion of force and the different ways upon which it is exerted. This notion when set side by side with Sà ¸ren Kierkegaard’s concept of a knight of faith in Fear and Trembling presents many paradoxes that seemingly convey the true nature faith, even within the political stratosphere. What I want to explore in this essay is how Weil’s notion of force interacts with Kierkegaard’s Abraham, and if the same force she explores is acting upon Abraham or if he is directed by something completely different. Weil defines force as â€Å"that x which turns anybody who is subjugated to it into a thing. Exercised to the limit, it turns man into a thing †¦ it makes a corpse out of†¦show more content†¦This triumph of love is presented in the presence of the empathy that accompanies death and is able to create a connection between enemies, thus eliminating the blindness that comes with the presence of force as well as dissipating the control that the force exerted upon both parties. This again, creates an equilibrium between the two individuals. Their backgrounds, social status, and relationships do not matter at this instant. All that matters is that they are death’s door and are aware of it at this moment. This clear awareness allows them to forget their past and move on from the fear that may have gripped them while they were waiting for death. This notion of awareness brings us to Kierkegaard’s idea that this equality, achieved so late in the lives of the characters in the Iliad, is essential for one’s attainment of â€Å"faith†. Kierkegaard employs Abraham’s character and story in oder to explain faith in a sense. The Iliad’s tragic hero and Abraham are different for a variety of reason’s but the main thing that sets them apart is that the tragic hero, can simply be understood. Te reader can connect and empathize with him because his actions are logical, whereas Abraham’s actions are nowhere near logical. He is called the Father of faith but was ready to kill his son. In order to even have the slightest possibility of understanding Abraham’s character one needs to accept that there are times, in regards to faith, where actions that are

Monday, December 9, 2019

Global Oil Forensic Accounting

Question: Explain Forensic Accounting? Answer: Introduction: The global oil prices have always been of concern for the functioning of any economy. The fluctuations in the price of the oil have significant impact on the macroeconomic variables of an economy. It has been evident for the past few years that the global price of the oil has declined sharply. This fall in the price has led to the decreased revenue in the oil exporting countries and on the other hands, the oil importing countries have been benefitted by the cheap oil. The consumers of the oil will derive the benefit of the low oil price as they will now pay less for driving cars or heating up their houses. The global oil prices have been fairly stable from 2010 till the mid 2014 which was around $110 per barrel. But from mid 2014, June the world prices of oil have fallen sharply. The Brent crude oil has declined below $50 per barrel whereas the US crude oil has fallen below $48 per barrel. The situation is full of tension for the oil exporting countries. In this paper, the winners an d the losers of the fall in the oil prices will be evaluated along with the assessment of the oil exporting countries. In this analysis the AD-AS model is considered for the understanding of the fall in the oil price. Global Oil Price and its impact: The global oil prices had been considerably stable for the past few years which were recorded to be around $110 per barrel until mid June. Thereafter the oil price more than halved and amounted to be about $50 per barrel. The fall in the global oil prices can be attributed to two-fold reasons behind such drastic change. The oil market has been characterized as an oligopolistic market structure as there were few sellers of oil and many buyers of oil, but with time, the number of oil producers and exporters increased driving the economy towards a competitive framework. Thus, the increased competitiveness in the market has caused due to five features: The market of oil contains many sellers and many buyers. The oil is homogeneous commodity that is exported by the oil producers. The producers of oil are price taker as there is only one price in the market. There is free entry and exit in the oil market. There is little or no market power in the oil market. Producers of oil follow profit maximizing behaviour. The demand and supply of the oil are relatively inelastic in the short run which means that changes in the price causes little influence on the demand and supply of oil (Carollo, 2012). The demand and supply curves are shown in the form of diagram attached in the appendix 1. The first reason behind the fall is the weak demand in most of the countries which mainly because of the unexciting economic growth. This situation was aggravated by the surging oil production by the US. The second reason behind the sharp fall in the oil price is due to the issues related to the oil cartel OPEC. The fall in the oil price is due to the situation of excess supply within the economy (Cordesman and Al-Rodhan, 2006) as shown in appendix 2. As the OPEC has refused to cut down its production in order to increase the price, it has caused rather an opposite situation which is the situation of excess supply. Now from the basic concept of demand and supply it is known in an excess supply situation the price of the commodity will fall which is in this case where the oil price has sharply fallen due to the over production of oil by the OPEC countries. This has slowed down the economic activities of Europe, Japan and China as shown in appendix 3. So it is important to analyze who are benefitted as well as harmed from the fall in the oil prices (Forbes, 2015). The winners due to the sharp decline in the oil prices are the net importers of oil. According to the IMF this fall in the oil prices have been impacting most of the advanced economies as the 30% declined in the oil prices have likely to increase the 0.8% economic growth as they importers of oil. As India has accelerated the disinflationary process it will derive positive impact from the fall in oil prices. The losers on the other hand are the oil exporting countries as by selling oil they are earning less revenue. For example, Venezuela is reported to decrease its public expenditure by 20% to contain the deficit and increase the confidence. Russia on the other hand depends on its export of oil. The fall in the price has deteriorated the economic status of the country by devaluing its currency, increase in the commodity prices leading to inflation and finally there will be a situation when Russia would slip into recession. Global oil price and AD-AS framework: The consumer price index (CPI) has fallen to 1.3% in the US which is an impact of the fall in the crude oil price which serves as an input of several products which form the basis of the core inflation. There is also a fall in the unemployment rate to 5.6% and is predicted to fall even further. This trend of economic growth along with the declining inflation rate paved the way for expansionary disinflation which is expected to remain if oil price continue to decrease which sometimes the economist call it a positive supply shock. Some economists have difficulty in absorbing this contradictory notion. It is generally the case that the inflation and the employment move in the same direction as conceptualized through the Phillips curve. Thus, it can be said that the downfall in the inflation rate is a supply side effect which is attributed to the fall in the oil price. So this can be explained through the mechanism Aggregate Demand (AD) and Aggregate Supply (AS). The aggregate demand curve is shows the changes in the price level that impacts the equilibrium level of real GDP. The aggregate supply on the other hand shows the changes in the level of output that impacts the price level. The equilibrium is achieved where the AD curve meets the AS curve. Now due to the positive supply shock in the economy due to the fall in the oil price, the AS curve will shift to the right as shown in the diagram attached in the Appendix 4. Impact of fall in global oil price on oil exporters: The fall in the oil price has hampered the oil exporting countries as they receive less revenue from the export of the oil. Oil exporters like Russia, Iran, Nigeria, Venezuela and Ecuador depends on the oil market to generate revenue through which they plan to fund infrastructure projects and other social programmes and other financing adventures. With the fall in the oil price, the revenue decreased and hence the funding for projects programmes and plans are affected the most. Another impact of the falling oil prices have on the government budgets, foreign debts and stabilization of the currencies. As the price of the oil has fallen it is not beneficial for the oil exporting countries to export oil so they would withdraw their supply and thus, the aggregate supply of the oil exporting countries will shift to the left which is shown in the diagram attached in the appendix 5. Impact of fall in global oil price on saudi arabia with respect to aggregate demand: Saudi Arabia is the second largest oil exporting country. This country completely relied on the oil industry for their revenue generation so the fall in the global oil price will have adverse impact on this oil exporting countries. Some economists are worried about the crash down of the economy of Saudi Arabia as they heavily rely on the oil revenue for the survival. The fall in the oil revenue implies that the GDP growth rate has fallen from 6.4% in the beginning of the year 2014 to 2% at the end of the year 2014. The charts are attached in the appendix. It can be seen that as the global oil price declined and the gasoline price remained stable but the GDP had fallen in the same year (BBC News, 2015). Thus, it can be understood that the oil revenue plays an important role in the GDP of Saudi Arabia. If the oil prices remained as low as $40 per barrel then there will be a government deficit which will be around 14% of the GDP. Also if the oil prices remain low then the Saudi Arabia h ave t cut down their high cost projects and other social programs after the Arab Spring. The current budget deficit of the country is $39 billion and about 90% of the budgeted income comes from the oil market. it has been suggested by the financial analysts that due to the fluctuating movements of oil price, Saudi Arabia must diversify their revenue source to avoid total crash down. The declining oil price had impacted the national income of the country as it has decreased it by more than $88 billion. As the economy may face instability, the impact of the low oil price revenue will enable the government to cut down expenses in order to combat the deficit and the debts of the country. So in order to decrease the expenses, the government has to decrease the wages and salaries of the employees and also cut down the basic operational expenses. The oil minister of Saudi Arabia has been positive about the fall in the oil price to which he states that the country already posses $750 billio n worth foreign exchange which will be utilized in this crisis and this may get depleted. The decrease in the government expense in economics is termed as a policy that can be incorporated by the government which is the contractionary fiscal policy (Forbes, 2015). The government of Saudi Arabia can implement this policy to cut the government spending and thereby reduce the budget deficit. In this regard the government can also increase the tax and social insurance which will fetch additional revenue and increase the revenue after the failure of the oil market to do so. This can benefit the largest oil exporting country. This is shown with the help of the diagram attached at appendix 6 and appendix 7. As the recent fall in the oil price is due to the supply component so this is like the positive supply shock and is treated as a simple cost or price level shock which affects the price level permanently but the effects are temporary. Thus, the monetary policy in this case should be accommodating in nature to the shocks. The fall in the oil price has a devastating impact on the price of other commodities and causes a situation of decreasing inflation in Saudi Arabia where the inflation rate has declined after June 2014 from 2.8% to 2.4% (Financial Times, 2015). The inflation rate chart is attached in appendix 8. The impact of the falling oil price will impact the aggregate demand of the Saudi Arabia. The aggregate demand gives the negative relationship between the price level and the real GDP of the country. With the fall in the oil price, the government expenditure will be reduced which will cut down the wages and reduce the consumption expenditure which will cause a fall in the aggregate demand curve to the left and thus, the real GDP will fall. The diagram is attached in the appendix 9. The typical business cycle represents four phases; Saudi Arabia is in the downturn phase which is characterized by growth moderating, contraction in credit, revenue and national income is under pressure, policies taken are contractionary in nature and there is economic instability (Fidelity.com, 2015). The chart is attached at the appendix 10. Conclusion: The fluctuations in the oil market, particularly in the oil prices have significant impact on the economies of the world. In the course of the fall in the oil prices, it is the oil exporters that are the losers whereas the oil importers who have to pay less for the same amount of oil that they purchased earlier will derive the benefit and so they are the winners. Based on this scenario, the fall in the oil prices are explained through the concept of AD-AS. Thus, the fall in the oil prices are considered as a positive supply shock which causes the rise in the real GDP and fall in the price level. On the other hand, this paper highlights the impact of the fall in the oil price on the oil exporting countries. It is the fall in oil price that hampers the economy by suppressing the fund allocation in the projects, programmes and other arenas which undermines the growth within the economy. It can be said that the poor oil exporting countries who depend on the oil revenue for their well bei ng will be affected the most whereas the impact of the declining oil prices will be less severe on the countries who are prepared for the volatility in the oil prices. In this paper, the case of an oil exporting country which is in this case is Saudi Arabia is analyzed. The impact of the oil price fall on the economy of Saudi Arabia has been negative which caused a fall in the GDP rate, decrease in the national income, cut down of government expenses and wages and operational expenses are reduced so there is an economic instability in the economy of Saudi Arabia. References: Carollo, S. (2012).Understanding oil prices. Chichester, West Sussex: Wiley. Cordesman, A. and Al-Rodhan, K. (2006).The global oil market. Washington, D.C.: CSIS Press. Forbes, (2015).The Economic Impact Of Falling Oil Prices: 'Expansionary Disinflation'. [online] Available at: https://www.forbes.com/sites/jonhartley/2015/01/12/the-economic-impact-of-declining-oil-prices-expansionary-disinflation/ [Accessed 10 Jul. 2015]. Imf.org, (2015).IMF Survey : Falling Oil Prices Hurt Exporters across Mideast, Central Asia. [online] Available at: https://www.imf.org/external/pubs/ft/survey/so/2015/CAR012115A.htm [Accessed 10 Jul. 2015]. Unalmis, D., Unalmis, I. and Unsal, D. (2009).On the sources of oil price fluctuations. [Washington, D.C.]: International Monetary Fund. Fidelity.com, (2015).Business cycle update: Results of low oil prices. [online] Available at: https://www.fidelity.com/insights/markets-economy/february-business-cycle-update-2015 [Accessed 24 Jul. 2015]. Financial Times, (2015).Saudi Arabia predicted to cut state spending after oil price fall - FT.com. [online] Available at: https://www.ft.com/intl/cms/s/0/e52a434e-9c9f-11e4-a730-00144feabdc0.html#axzz3ghphkZNW [Accessed 24 Jul. 2015]. Forbes, (2015).How Will The 2014 Drop In Oil Prices Affect The World Economy And Geopolitics?. [online] Available at: https://www.forbes.com/sites/quora/2015/01/06/how-will-the-2014-drop-in-oil-prices-affect-the-world-economy-and-geopolitics/ [Accessed 24 Jul. 2015]. BBC News, (2015). Falling oil prices: Who are the winners and losers? - BBC News. [online] Available at: https://www.bbc.com/news/business-29643612 [Accessed 24 Jul. 2015].

Sunday, December 1, 2019

Marriott International free essay sample

The Marriot International Hotels have had a long standing history of being recognized as one of the most prestigious hotels. The Marriot Hotel has specific expectations and responsibilities that are expected from their employees on a regular basis. Their reputation derives from the conduct of the Marriott associates who create this professional business environment on a day to day basis. The hotel industry can be a very unpredictable environment. Employees at the Marriott are confronted with situations on a daily that test their values, beliefs and judgments.The reputation of the Marriot is built upon the actions of their employees at these times. It is vital for each member of the Marriott staff to understand the legal and ethical responsibility they have, in order to retain such a highly regarded reputation. To ensure the associates of the Marriott Corporation understand what is expected of them, the Marriot corporations has developed a tool to aid in this requirements called the Business Conduct Guide. We will write a custom essay sample on Marriott International or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page As Marriot associates, officers, directors, or the persons acting on behalf of the Marriott, they are expected to be familiar with and work within the code of business conduct detailed in the Business Conduct Guide pre-establish by the Marriott. Managerial associates, officers, and directors are expected to set the proper tone and lead by example. The Marriott understands that in order for the regular staff to execute these guidelines to the best of their abilities, encouragement, supervision, and direction largely depended upon he attitudes of it leadership staff.Within this Business Conduct Guide, it lists an array of detail rules, regulations, and bylaws that the hotel personnel are expected to fallow. Employees are expected to follow these rules and regulations at all time. The Business Conduct Code itself is a fairly reasonable, with a common sense approach to the standards which are expected to be followed. The hotel industry is based largely on customer service and creating a comfortable and safe atmosphere. When customers stay at the Marriot, they are expecting a high level of hospitality with a positive experience.Creating a professional work environment is the first step in a series of actions covered within the Business Conduct Guide set of guidelines. Some of the obstacles that may occur have been identified, as well as what is expecting from the managerial staff. The Business Conduct Guide provides a list of essential and specific course of actions. * Communicate what is expected of associates. * Set the right example. Others are likely to follow your lead. * Do set unrealistic goals that place indirect pressure on associates to compromise our ethical standards. Recognize associates for acting with integrity. * Report known violations of policy or law. * Foster a work environment that encourages the reporting of Business Conduct Guide and policy violations. * Adopt â€Å"open door† processes for the benefit of associate communications. * Safeguard the confidentially of those who report violations I good faith and protect them from retaliation and job reprisal. Application of Marriott’s ethical standards to others is another key area of focus.When working with outside contractors, vendors, suppliers, and agents it is critical to be mindful of the Marriott’s ethical principles. Since they will be working with the Marriott Corporation, they will inherent the same standards and responsibilities to follow while as a representative of the Marriott community. The Marriott Corporation does not expect the average employee to become a subject matter expect in these, rules and by laws, but they are expected to be familiar with the expectations of the corporation in their particular area of responsibility.In efforts to ensure that employees are up to date with the Marriott Internationals business conduct guidelines, employees will from time to time be required to verify that they have read and are conversant with the material covered in the Business Conduct Guide. This Business Conduct Guide provided by the corporate office applies to all of the sectors in the Marriott’s business operations. This includes of all company-branded hotels and business and all Marriott business units, Marriot administrative offices, personal and human resources departments, and majority owned subsidiaries.For example, the Ritz- Carlton is owned by the Marriott Corporation and falls under the same business conduct guide lines as the mainstream Marriott hotel s. Its policies and principles like this, is what keeps the Marriott Hotels regarded with such a great reputation as one of the most respected hotels around the world. The Managers of each individual hotel is responsible for the supervision of all employees and associates. It’s their duty as a key leadership figure to enforce and ensure that the expectations of the Marriott Corporation are meet on a daily basis.These supervisors are responsible for overseeing and reporting any discrepancies that make result in a sub level performance of competence that mat occur during, before, and after times of operations. The Marriott Corporation has specific expectations for their employees, the Business Conduct Guide was established to ensure their hotels are kept at a high level of success at all times. Identifying and reporting potential legal issues, is an area where a corporation can neglect to identify a proper set of guidelines for employees to follow.Within the Business Conduct Guide it clearly identifies a list of ideas if you are unsure of what to do in a given situation that could result in a damaging legal matter. * Is the action legal? * Is it consistent with Marriott’s business values, and is it a wining situation for both Marriott and the customers? * How would you feel about your decision if your friends and community learned about it in the media? * What would you do if you Marriott and you were responsible for our reputation?Confidentiality not retaliation has always been a policy with the Marriott Corporation. The Marriot International respects the confidentially of its associates who report potential Business conduct violations and has no retaliation policy for associates who raise concern honestly and in good faith. The hotel industry is full of potential business venture. This is due to large amount of competitor in this one particular market. The Marriott International is a corporation strong enough to merge and acquired various hotels that fall short of their financial bottom line.Since 1993 to present, the Marriott International has made 21 acquisitions while taking stakes in 3 companies and has 67 divestitures. The most recent merger was the acquisition of the 176 room Residence Inn in Manhattan Beach California by Investcorp Real Estate in June 2011 (Mandzy 2011). The investment manager from Investcorp, plans to renovate and upgrade the property, which will operate under a new franchise agreement with Marriott International. Investcorp states that its total investment would be $40 million, which includes the costs of the renovation. In the past The Marriot International has either fully purchased various properties sites for the creation of a new hotel, or has merged with other investors in existing operations. Either way the Marriott international is always on the seeking new business opportunities. Marriott International is a leading lodging company with more than 3,000 lodging properties in the United States and 67 other countries and territories (Marriot. com). The Marriott Corporation has a large variety of different types of hotels that it has to offer.A number of these different hotels are themed towards vacation, leisure, and business dealings. Marriott Lodging operates and franchises hotels under a variety of titles. The wide selection of various hotels is a characteristic that makes Marriott International Corporation far more unique than their competitors. There are a total of 18 different varieties of hotels that range from five star accommodations, to family oriented settings. The Marriott offers hotels that cater to traveling business man and woman, and to companies who desire a location to host presentations and seminars.Some Marriott hotels are directed towards more of upgraded travel experience. Three of their more exclusive hotels offered, consist of the Ritz Carlton Destination club, The Ritz-Carlton Hotel Company, and the Executive Stay. Theses sets of hotels are at the apex of the Marriott International hotel in regards to the services and amenities offered to consumers. There are over 70 Ritz Carlton hotels and resorts worldwide. The Ritz-Carlton is a worldwide symbol for being amongst the finest in luxury accommodations. Normally a room can range from $439 to $649 a night.These branches of Marriott hotel cater to the upper class of society that can afford these luxuries amenities. The Marriott International also provides resort style hotel that is still in the upper tier of the Marriott brand called the JW Marriott Hotels Resorts and the Renaissance Hotel. This resort and hotels is another example of the excellent reputation the Marriott international carries over to its consumers. There is 39 JW Marriott Hotels worldwide; 16 in the United States, and 23 international locations. There are over 145 Renaissance worldwide. The JW Marriot and the Renaissance Hotel carters to not only travelers for seek fine dining and luxuries accommodation, but travels that are on business. The prices of these location range from $189 to$309 a night. The remaining hotels listed under the umbrella of the Marriott International Corporation are: Marriott Hotels Resorts, Edition Hotels, Autograph Collection hotel, Courtyard, AC Hotel, Residence Inn, Fairfield Inn Suites, Towne Place Suites, Spring Hill Suites, and the Marriott Vacation Club. These hotels fall under that category of flagship brand of quality-tier, full service hotel.There are 2551 Marriott Hotels and resorts located inside of the continental United States and around the world. For the average vacation seeker and business traveler, these listed options provided by the Marriott are the most preferred. The average rate for these hotels, range from $74 to $90 a night. The Marriott also has an option for travelers who need special business accommodation. For these situations the Marriott offer the Marriot Executive Apartments and the Grand Residences. These are more seasonal rentals.These corporate housing brands of hotels were designed to meet the needs of business executives on an overseas assignment of 30 days or more. These exclusive apartments offer traveling business executives residential accommodations with all of the same amenities as the Marriott Hotel. There are 18 Marriott Executive Apartments located internationally and in the United States. The Grand Residence has four locations in Lake Tahoe, London, Kauai Lagoons, and Panama City Beach Florida. Prices range from $90to $150 a night. The last and certainly one of the more popular used Marriott hotel sites, is the Marriott Conference Centers.This Hotel is primarily used as a conference center for business that wants to provide a comfortable and professional conference atmosphere. It can be difficult to accommodate out of town business associates in one strategic city, the Marriot Conference Centers are idea for consolidating every traveler in a convenient location. The Hotel offers specialized conference rooms ranging from small intimate settings, to large scale presentation rooms. There are 13 Marriott Conference Centers in the United States, and all of them are updated with the latest audiovisual communications and technology.Despite not having the lowest priced hotels compared to their competitors, this price setting is a marketing tactic which has continued to generate an enormous amount of revenue and customer loyalty year around. The Marriot hotel understands that with the price of some of their more popular hotel being costly, there are expectations the Marriott hotel hold its standards up to. Consumer know when they enter a Marriott hotel they will be take care of. From the moment they arrive, till the moment they leave, they are going to have an amazing experience with a comfortable atmosphere.Another important aspect of the hotel industry that The Marriott Hotel is widely recognized for is their advertisement campaign. We are a global hospitality leader with a 76-year heritage of taking care of our guests, said John Marriott, executive vice president, lodging. This campaign builds on our culture, creates an emotional connection with the customer, and reinforces our commitment to meeting guests needs with the best brands in the industry. The Marriott International announced on February 2 2011, the launch of a new advertising campaign that is inspired by real life travel experiences (PR Newswire). These experiences will showcase the companys distinctive service culture. The Campaign will be titled Its the Marriott Way, the campaign will host a series of documented stories and expediencies that reflect Marriott International’s strong relationship with its guest and highlights the many upgraded services and details across the Marriott’s various brands of hotel. One of the ideas for their Televising spots was to illustrate the reliability of their service throughout the generations by showing a scenario where a Marriott employee gives up his own shoes to a business traveler late to an important meeting, who forgot to pack his own. Our campaign speaks to people not as consumers but as human beings, in the irresistible form of stories and music, said Deborah Fell, Marriotts senior vice president of marketing strategy and integration. Experiences like these are what the Marriott Corporation wants to share with its guest. The Marriott International has delivered consis tent service throughout all of these years. The reputation of the Marriott International is vital to their future success and wants to ensure that their employees and its consumers never forget the standards and reputation that is attached to the Marriott brand.